The Urban Legend Institute

open 2:30 - 6 pm Monday - Thursday, 12 - 4 pm Saturday

About Our Store

Our store, known as the Urban Legend Institute (or ULI for short), is the foremost institution for exploration, investigation, and advancement of mythical, crypto zoological, and folkloric sciences for juveniles in the world. Our primary goal is to capture (with words and pictures) scientific proof of urban legends. But our true goal is to capture the hearts and minds of Cincinnati youth through the gateway of their imaginations.

The ULI is the quirky retail sidekick to WordPlay Cincy, with all proceeds from the store going directly to support the incredible literacy work of its non-profit partner. Designed as an Old Curiosity Shop, the ULI carries unique offerings in the way of t-shirts, posters, postcards, one-of-a-kind locally designed, locally crafted oddities, classic children’s books, fun and unique books for grown-ups, McSweeny’s publications, and those much-sought-after antique typewriters, ink ribbon and typewriter repair services.

Please visit the Urban Legend Institute while you’re in Northside to see our full line of jackalope-endorsed, fine-quality, locally designed products and gear suited for investigators, novice through expert.

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The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute. The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute. The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute. The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute. The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute. The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute. The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute. The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute. The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute. The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute. The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute. The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute. The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute. The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute. The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute. The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute. The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute. The Urban Legend Institute is known to many as a secret society. Some say it's dedicated to the most quintessential goal of urban legend cataloging, but one that, regrettably, must operate as a shadow. Others say the primary source of the Institute is to seek overzealous individuals from around the world to join their super-team of convivial storytellers and legendsmiths. This anomaly has led us to believe that their timeworn plans are discover personal proficiency and comprehension in mathematics, verbal linguistics, biosciences, and beyond. But this is yet to be proven. As we continue to learn more, we'll uncover the truth that is the Urban Legend Institute.
In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed. In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed. In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed. In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed. In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed. In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed. In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed. In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed. In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed. In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed. In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed. In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed. In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed. In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed. In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed. In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed. In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed. In the continual search for truth underneath the veil of the Urban Legend Institute, a mission statement was discovered, inscribed over 300 years ago. It said, "Traveling all throughout the world seeking legends new. The tales we find, we keep and hide, for we are the chosen few." While deciphering this, we discovered that these erstwhile comrades were in charge of an esoteric secret society. Their operation was to conceal classified documents. Some even say this society dates back to Charles Dickens' era, and that he may have played a part in it. Be as it may, this is still under investigation. The members seemed to have ranks including former cadets, officers, and Illuminati. But in time, more will be revealed.